These days, your business website is like the storefront to your shop. It’s how you pull in new and curious customers, where you showcase your latest features and a place for your network to navigate your business.
Yet, there are so many that are poorly designed and hopeless to navigate – and they don’t seem to realise that their website is making them lose business.
If your site could use a helping hand, have a look at the tips below. It won’t necessarily make your business boom again overnight, but it will definitely help in terms of making it look as great as possible with minimal effort.
First: Make it neat
One of the most important things you can do for your website is to make sure that it’s clutter-free. Remember that, when it comes to web design, less is certainly more – and you should treat your visitors to a site that is easy to handle and non-intrusive.
Make use of all of that white space and read up on how you can ensure this before you get started. If web design isn’t something you’re willing to learn, it’s better to hand the responsibility over to someone who knows what they’re doing.
Check out these award-winning web designers, for example, and get in touch right away to have your website ready as soon as possible. Your business website is, after all, the first impression many customers get of your business and should be prioritised.
Next: Link to other platforms
While the design and appearance of your website are important enough, it’s also smart to think about how it is connected to other sites. That way, you might be able to gain some visitors from other platforms such as social media and can build a network that goes beyond your regular business website as well.
You need to know how to maintain these social media profiles, though, and understand just how valuable it can be in terms of interacting with your customers. Read up on how you can do it here – or just hire someone to take care of it for you so that you don’t miss out on all the great advantages of an excellent social media profile for your business.
Finally, if you want your website to make your business look as good as possible, it’s important to make use of your most loyal customers. Ask them if you may use their testimonials on your site, and offer them something in return to keep them on your good side. A freebie is always popular, for example.
Testimonials help to build the kind of credibility you’d want to showcase on your website and may be just what you need to ensure a deal with newcomers to your site.