Cloud computing has the potential to transform the way you do business. When it comes to running a business in the twenty-first century, being able to access your accounts, important business documents, and talk and share ideas with colleagues from anywhere in the globe on any device is important.
Using the cloud allows your company’s various departments to collaborate effortlessly, with the flexibility to access information and documents from anywhere, at any time. Consider marketing and sales. These are two of the most important divisions in your company, but if they aren’t providing each other feedback and working together, it will have a detrimental influence on your end result. Sure, you could schedule meetings and transfer files and documents, but is that the most efficient use of your time? No, it’s not.
You can ensure that all of your departments are on the same page and that data is simplified and effective by utilising an effective cloud solution. Here are a few ways that cloud computing can help you increase sales and improve your business.
Keep customer information in one secure location
Cloud software eliminates the dreaded customer “data silos,” in which vital customer information is dispersed across multiple platforms and software. Not only may it be in violation of parts of the GDPR legislation enacted in the EU in May 2018, but it could also result in a significant breakdown in departmental communication. The easiest approach to overcome this is to create a completely transparent data funnel in which everyone has access to the same information. Marketing, sales, and customer support all have access to the same data and may use it to improve and develop their strategy. Remember to use a Data Cleansing service regularly so you’re not holding onto any unnecessary information.
Use customer information wisely
It’s one thing to have a lot of knowledge about a customer; it’s quite another to put that information to work for you. You could utilise all of the information in one location to personalise your advertisements. You can use their name, which is always a nice touch, and their shopping history to really target them and give them what they believe they want if you’re sending out emails. If they are a stay-at-home mom shopping for educational toys for her kids, they are unlikely to want emails promoting beard oil. If they are receiving emails from you, they expect them to be useful; otherwise, they will not open them.
What to remember when holding customer data
When using cloud systems to hold client information, you must ensure that you are following all applicable data protection rules. This came into effect in the EU in May 2018, and if you break the guidelines, you could face a hefty fine of £10,000 per violation. Make sure you’re only storing data that your customers have given you permission to save, and that this permission is documented explicitly. If they request that any information you have on them be removed, you must immediately comply. Even if your customer base isn’t based in the EU, it’s still a good practise to follow.