How do you measure the success of a blog? Do you even need to bother? Well, it depends on how you approach blogging. If it’s a hobby, then you probably don’t care about success or numbers that much. If you see it as your own small business, then you definitely need it to be successful. As such, you’re mainly concerned with how many people are reading your posts. If you consistently have a stream of traffic on your blog, then you start to grow an audience. This means you make more money from any adverts on your blog posts, more brands may contact you, and so on.  Image Link (CC0…

There’s something romantic about running your own business as the only employee. Any success you have will be because of your own ideas and hard work, and it’s also true that it can just be more enjoyable to work without the pressure of having to manage employees. However, there’s no getting around the fact that being the only employee can make things a little more difficult than it could be. There is a reason, after all, that companies hire employees. But it’s not as if it’s impossible to find success as a one-person operation. Below, we take a look at a few tips that’ll push you in the right direction.…

5 Types Of Marketing Event Events can be effective forms of marketing. They allow you to physically interact with potential customers and they can help you to build brand exposure – and potentially even media attention. There are many different forms of marketing event. Here are just 5 different examples to try out. Sales conferences Sales conferences are common with high ticket items. They may be open to the public, although tend to be held on an invite-only/sign-up basis. These events are opportunities to tell potential clients more about your product or service in detail. This could include hosting a presentation and giving people the chance to ask questions. Food…

When you’re running a modern business, technology is often a crucial aspect of all your operations. Without a robust and capable IT infrastructure, you’ll struggle to reach maximum productivity. The question remains how exactly should you deploy your IT? There are many benefits to be accessed by outsourcing to an external IT service provider. pexels 1 . Expert knowledge  Perhaps you and your team already know a bit about IT and think you can manage on your own? While this may be the case, bringing in the experts will certainly improve your IT systems and consequently improve the efficiency of your company. An outsourced IT provider will be up to…

Marketing your business is the only effective way to attract new customers and increase the lifecycle value of existing buyers. If you want to increase your profits and grow your business, you’re going to need to market your brand, your products or your services.  Of course, you’ll be vying for a bigger share of the market and coming up against still competition from other companies in your industry. To ensure you’re successful, you’ll need innovative and creative marketing ideas to deliver the best campaigns.  Pixabay – CCO Licence If you want to boost your online business, take a look at these top creative marketing ideas now… Contests and competitions Launching…

(image credit) Do you need to improve your digital marketing strategy? Sure, you might have a business website and a presence on social media, but if you still aren’t getting the right exposure for your business, then changes may have to be made.  To improve your digital marketing strategy, consider the following. #1: Identify your key demographic If you don’t know who your demographic is, you won’t be able to tailor your marketing efforts to them. What types of people are more likely to use your business or buy your product? What age are they? What interests them? What social media platforms do they use?  To ensure success with your…