It takes a lot for business owners to make a business work – especially when working from home. Business owners face unique challenges that often, they cannot solve by themselves. There are only so many things that a business owner can do alone, but sometimes, help is necessary to be able to make your business a successful one. The one thing to remember is that you can ask for help – especially when it comes to your marketing strategy. Things may be ticking along nicely with your website and your current marketing strategy, but there are certain signs to look for to know that it’s time to make changes.
Knowing when you should change the way that you do your marketing is as important as knowing when to grow your business, when to diversify your products and when to update your social media. Your marketing strategy puts your business on the map, and if you’re not using the best possible SEO services to help you, you’re going to be very behind! So, with this in mind, here are five signs it’s time to outsource your marketing.
Sign 1: Your Website Is Stale
When was the last time you overhauled your website theme? Or checked your level of content? When was your “About” page last updated? If you’ve been in business for a few years, it’s time to give it a breath of fresh air in the form of an update. Change up the theme, upgrade and add an RSS feed – there are so many things that you can do to pique the interest of your intended audience. The best bit is that you have the support of someone else to bring your website up to scratch. There’s no need to panic trying to learn code so you can change your site yourself, not when you can ask the experts to do it all for you.
Sign 2: You Don’t Have Time For Trends
The digital marketing rules are forever shifting. One day, you’re thinking about writing a blog and the next, it’s video blogs that are more popular. You want to ensure that your website presence performs well at all times, and that means looking at how you can update your SEO, your adverts, your social media and your content. All of that on top of everything else that you’re doing for your business? That’s tough! So, you need to pass it over to those who do have the time for it. Taking a moment to learn what the trends are in marketing may be a moment you just do not have, so get an independent agency to do it for you.
Sign 3: You Aren’t Seeing Results
Have you tried to boost your website traffic and nothing is happening? You need to know that you are popping up on search engines and that you can get the results that you need for your business. If you’re not seeing results, then there’s no point in trying to pour money and time into whatever it is you’re doing. Instead, trust the experts to do it for you. You need to ask someone for help so that you’re on the right track. Start with your website traffic and go from there. You need to see results for all that you’re doing and if you’re not seeing them, change tactics.
Sign 4: Your Social Media Is Barren
When was the last time you tried to engage your followers in conversation? It may well be time to reignite the fire in your social media pages if you’re not getting any bites. Social media is going to make up a huge portion of your interaction with your audience. Without it, you could easily find yourself struggling to relate.
Sign 5: You Have No Idea What You’re Earning
You’ve put tons of cash into your marketing strategy, but the return on that investment is…what? If you don’t know what it is, it’s a problem! You should know what your results are and it’s vital that you measure them as they come. Traffic, calls, emails, leads – it’s all relative and you need to know what you are getting from your marketing strategy. Ask your new agency for help, and you’ll see a faster return.
You don’t have to keep worrying about your small business marketing plan. All you need to do is reach out and figure out where you can get the best advice. If you take the time to get your marketing plan in place, you’re going to thrive as a small business and stop worrying about whether you have enough time to manage it all.