Growing a business takes time and patience. The big corporations that dominate your industry, whatever the marketplace in which you’re based, will have started as small companies much like yours. Success is not instantaneous, even if it appears that way to the outside world. Success is a process. Every small expansion for your business, in terms of its brand and its customer base, should be seen as another significant success story for your company. You have to gradually climb up the ladder in your industry. So, let’s talk about the gradual steps to business success. These are some useful growth strategies for your company.
Use direct market feedback for your planning process.
You probably know that market research is essential to the planning process of your company. Still, your competitors know that, too. Every business in your industry is trying to stand out by learning more about the market than its rivals have learned. So, how are you going to make sure you know more than your competitors? Well, the key is to do some direct research. In other words, you need to get direct feedback from your consumers. What better way is there to discover the problems facing your target market? Your goal is to find gaps in the market, and consumers will reveal those gaps to you. You don’t have to play the guessing game based on online statistics or other market-based data you might have collected.
Full-service digital marketing companies can help you with this, and they can also advise you on the best choice with regards to SEO or PPC and which one might be better for your needs. With this in mind, if you would like to learn more about some of the key differences between SEO and PPC, this useful guide by iTonic can provide some essential tips.
So, you should simply use social networks to make a connection with people in your marketplace. Whether you talk to your existing customers or potential customers in your industry (ideally, you should talk to both groups), the goal is to build up a picture of your target demographic. Of course, your business probably targets different demographics, so you might find that different types of consumers have different problems. Your market research might bring a variety of issues to light, so you might have to develop many different strategies to appeal to the numerous sub-sets of your target market. But the point is that this direct market feedback will help you to develop a unique plan for success. If you can pinpoint solutions to problems that your rivals haven’t solved, then your company will stand out in a crowded marketplace. As a result, you’ll get the attention of consumers and start to increase your base of clients. Keep researching the market, and your business will keep growing.
Invest your money in calculated and targeted ways.
Business growth stems from investment. So, if you want your small company to become a large company, you need to invest your money in calculated and targeted ways. The advice in the first point will help with this, of course. Market research will give you an indication as to the areas of your business and its services which need improving. There’s no point in wasting money on investments which don’t benefit your company on an internal or external level. You should keep your profit margins as large as possible, firstly, by reducing unnecessary costs. Stop using paper and start creating documents digitally, for example. And insulate your office windows to conserve heat and reduce your monthly energy bills.
Saving money isn’t something you should do to simply increase your available profits in the present day. The goal is to give yourself more funding for investments that will actually help your company to grow. Again, spending your money wisely needs to be your priority. You need to seek cost-effective routes towards expansion. Perhaps your business wants to increase its daily output in order to deliver products or services to a larger number of people. Perhaps you want to hire new full-time employees to achieve this growth strategy. However, outsourcing could be a much more cost-effective way of achieving that objective. Plus, you wouldn’t be compromising because there are plenty of professional companies on the market in IT, law, finance, and many other important business departments.
Build a community-centric brand.
It’s also wise to focus on your branding if you want your business to be successful in the long run. Great products and services will impress your customers, but your competitors probably sell great products and services, too. It’s your brand that defines you. A company’s brand is the thing that distinguishes it from its competitors, and branding is very important to all of us as consumers. Without their brand names, McDonald’s and Burger King would just be two more fast-food restaurants on the high street. Brand power shouldn’t be underestimated in any industry.
And if you really want your company to stand out, then you should build a community-centric brand. The best way to form lasting relationships with local people is to show them that your business cares about its town or city. You need to give something back to the community. Perhaps you could choose some important local charities and donate a portion of your business’ profits to those organisations. This would demonstrate that your brand is wholesome and caring. You could also run your company sustainably and make that known to the market. Environmentally-conscious businesses make a better impression on consumers. People like brands that care about the future of the planet. They don’t want to hand their money over to a company which cares only for its self-interests.
Develop a smart digital marketing campaign.
You should also develop a smart digital marketing campaign if you want your business to be successful. In the modern age, online advertising is the key to growing a company. Consumers do their shopping on the internet. Yes, this has been the case for the past couple of decades, but the world of eCommerce has definitely overtaken the world of traditional commerce in recent years. So, regardless of your particular industry or type of business, you need to target people online. Your company needs some form of digital presence, even if it sells physical products or services rather than web-based products or services.
Every digital marketing campaign should start with an SEO strategy. Search Engine Optimisation involves catering your web content to search engine algorithms. Google and other search engines rank websites based on their content and design. So, if you want to show up at the top of search result pages and reach a larger number of potential customers, then you need to improve your online content. Better keywords and a responsive layout will help out your business, for starters. You might even want to get help from an SEO agency to help you get the best results. Whether you use in-house employees or outsourced professionals, you need to make sure the content of your website is highly professional. Digital marketing is very competitive, and it takes a lot of work to get results.
Physically expand your business.
Physically expanding your business is a growth strategy for your company that could gradually take you towards greater success. As mentioned in the previous point, we now live in a digital world. However, that doesn’t mean the physical world of business is obsolete. Your company’s real-world presence can still support the growth of its brand and image in your industry. Perhaps you could open up a new branch of your company in a new location to widen your physical presence. This could turn your local brand into a national or global brand. Or you could simply move your business and simply upgrade to a bigger office. This would give you more room for future growth. You might want to look into removalists who could help you with the logistics of moving. It’s important that you manage the process in a time-efficient and cost-efficient manner.
Encourage your customers to spread the word.
If your business is going to grow, then you need to encourage your customers to spread the word. Your existing client base is a valuable resource when it comes to the expansion of your company. They can help you to reach a greater number of potential customers. That isn’t to say your existing marketing campaign can’t get results, but there are always going to be consumers who are more likely to listen to the words of a happy customer than a brand which is obviously going to promote itself in a biased manner. This is why so many businesses proudly plaster their 5-star reviews on the front page of their website.
In order to encourage your customers to spread the word, you need to offer rewards to them. A happy client might not necessarily feel inclined to start advertising your company for you. Do you review every single good purchase you make in life? It takes more than a great product or a great service to get people talking. A customer referral scheme, on the other hand, could really help out your brand. If you offer discounts and free gifts, for example, to customers who successfully refer their friends or relatives to your business, then you’ll probably see a big increase in referrals. The key is to simply give your clients a reason to start spreading the word. A referral scheme is a smart incentive.