Practicality is often the first and last word in business, for many reasons. It’s well and good to have lofty ideals and the most impressive business vision, but if you struggle to put any of this into practice, you’re going to have a tough time ‘making good’ on your promises. Sure, a swirling and impressive motion-graphic keynote presentation at a business expo may help a firm seem larger than life, but it’s the practical solutions and practices that are signed-off that really comprise a business stature.
So is the term ‘legacy’ improper for a business to think about? Is this nothing more than something CEOs tell themselves is important while taking heavy bonuses each year, or is it something that is actually a very important part of their decision making progress, perhaps providing the fuel to change for the better?
In this post, we hope to show that yes, a business legacy can be an important thing, but it must never be used as lip-service, and must always be measured correctly. Here’s how a business may use this idea to strengthen their practice:
Sustainability can be an important part of crafting a legacy, because it shows that despite norms within your industry, best practices can be followed, and ethical costs can be prevented or subverted. For example, fuelbox.co.uk usually has a great price on red diesel, which the perfect example, because recyclable and removable fuel containers like this can increase the safety of your team, while also ensuring a more sustainable output even for fuels such as this. That in itself should show that best practices can always be followed, no matter what you’re involved in.
Your business messaging matters, and it has an effect. For example, a company selling sports nutrition supplements may also run a campaign to motivate people to work out again, or perhaps a company dedicated to selling or providing functional clothing for disabled people can begin an awareness campaign to ensure that the lived experience of those they cater to is respected and understood. Messaging matters and a business has some platform to pursue certain changes. This doesn’t mean your business needs to turn into Greenpace or be on the nose with their messaging, but considering your approach can help.
A business willing to keep up standards is one that counts for something. You needn’t have to offer the most expensive product to ensure a good and safe level of packaging, for instance. You needn’t have to have the most well-paid staff to ensure great HR support is invested in each year. As a firm, it’s easy to simply think as your ‘must-haves’ as steps along the journey, efforts that can help you keep the operation lubricated and your cash flow going, but your investments do make a difference, and sometimes, having the best internal standards may give you benefits in many other ways, even if it hampers your profitability to some small degree.
With this advice, we hope your business can craft the legacy it deserves to.