It’s somewhat difficult to run a business. Funnily enough, people have said this before. However, it’s almost impossibly more difficult to run a business if you find yourself generating unnecessary obstacles that may not have been there already. Failing to put contingencies in place to defend against certain issues can be as bad as chasing the issue itself, because we all know what happens in a vacuum.
Fail to give your staff a convincing policy about what their social media usage should be, and sooner or later, a staff member will no doubt post an eye-raising political opinion on Twitter, using the Twitter page they use to proudly display who they work for. This is quite a specific example, but it happens, and businesses have had a real time of it trying to properly navigate social media.
So – how can you avoid unnecessarily exposing yourself to risks as a business? And how can we do so in a manner that doesn’t leave us unable or unwilling to take actual risks, as sometimes, overbearing risk management can be just as dangerous as a high-risk strategy.
Those are big questions. Let’s discuss some answers:
Keep Your Infrastructure Safe
Keeping your personal infrastructure safe can be tremendously useful in the long run. Cybersecurity threats, for instance, can often cause system shutdowns, can leave your data exposed, can prevent staff from working effectively, or may compromise your systems on multiple levels. If you’re not investing in the best managed service provider right now, then it could be that you have your own excellent IT infrastructure If that’s not the case either, then you’re exposed, allowing willing and diligent cybersecurity threats more leverage than they deserve.
Keep Policies Well-Written & Accessible
Keeping your company policies both well-written, simple to understand and accessible can help you avoid uncomfortable issues relating to your staff and their behavior in their firm. From how they should operate with a company car to what their online presence should be, to the care applied by your social media managers trying to capture the true spirit of your firm with every post they make. It’s important to have a contingency and a plan for everything, this way you can avoid ‘eyeballing’ best practice and suffering from inconsistent decisions across time.
Protect Your Legal Standing
It’s essential to have legal assistance on hand. For instance, you may find that a breach of contract attorney is better able to help you through the troubling times of business that every owner goes through – such as not being able to interface well with suppliers, or having to litigate if paying for something that isn’t delivered, or in making sure that a business mistake doesn’t make you any more vulnerable than you have to be. Protecting your legal standing, in these instances, helps you grow and develop as a firm, able to take risks with the backup plan you properly need.
With this advice, we hope you can avoid unnecessarily exposing yourself as a business.