It’s always exciting to get a new business up and running, but after a while, it becomes reasonably clear that your small venture has one pretty large disadvantage: bigger companies are in a better position to succeed than you are. For various reasons, consumers prefer to give their money to large companies that portray an image of professionalism and stature. However, though you may not have the budget to rival the super corporations, you can rival them when it comes to your professionalism. This is all about paying attention to detail and ensuring you have the right look, rather than about budget.
Below, we take a look at a few tried and tested methods for upping this aspect of your business.
Whether you like it not, there’s just no denying that first impressions count for a lot. If a potential customer visits your website and sees that it’s on the wrong side of the professionalism line, then they’re not going to stick around too long. There are enough other websites to choose from! So what does a professional website look like? It’s about the design, which should be modern and sleek. It’s also imperative that you’re using high-quality images/videos, and that there are no spelling or grammatical errors; they’re a telltale sign that things aren’t quite as professional as they should be.
You can reveal a lot about your business by the state of your contact your page. For starters, if you don’t have one, then you need to add one. People understandably raise eyebrows when they’re dealing with a company that appears difficult to get in touch with. And in this day and age, there’s really no excuse for it anyway. So make sure that you have your contact page fully filled out with details of your phone number, professional-looking email address, postal address, and anything else (such as Facebook messenger account). It’s also advisable that you claim your business pages on Google and other sites, and add as much information as possible: it always looks good when people search for a company, and there’s plenty of info there.
You can shout from the rooftops about your business, but what will really count is what other people say about you. There’s just something reassuring about looking up a company and finding past consumers sharing their experience. As part of your marketing campaign, you’ll want to solicit your customers to leave a review. The number of people that do so will likely be slim, but they all count. All the while, you’ll be helping to make your company look more professional — it looks a lot better than having no reviews at all.
You may have started your business as just a fun little side hobby, one that you build around your existing career. And while there’s nothing wrong with this, it’s important that you’re not treating it as a secondary concern. When people buy from your business, they’ll be waiting for their goods to arrive. If that’s delayed because you have more pressing concerns, then that won’t be a good look. Be sure to develop a system that’ll ensure that their order arrives promptly. It’s unprofessional for a customer to have to chase up an order because it was sent out too slowly.
It’s always important to remember that your interaction with the customer isn’t over as soon as you’ve dropped the package in the mail. In many ways, it’s just starting. You may have fulfilled your duty, but they’re about to experience your quality of service for the first time. As such, one of the best ways to up your professionalism is to improve the quality of the packages that you send out. There’s a big difference between a package that consists of an old box and tape, and one that consists of a custom made box that is sealed tight with glue. Opt for the later. Find a custom package manufacturer, and also buy a glue gun from Glue Guns Direct. They’ll both help to make your packages look a lot more attractive, and you can be sure that the customer will be suitably impressed once it arrives.
You can measure a company somewhat by how they act when everything is going well, but the true measure of their professionalism is how they handle things when they go wrong. If a customer has a complaint, what is your response? If you want to be professional, then washing your hands of the problem is not an option. It’s important that you’re going above and beyond to ensure that everyone that interacts with your company has a positive experience. It’ll show that you’re a company worth dealing with.
Stop Doing Everything Yourself
Your company is your baby, and there’ll be a temptation to do all of the tasks yourself. But while it does sound noble to assume responsibility for all the tasks, it’s not necessarily the right course of action. It can inadvertently make your company look professional. Eyebrows will be raised if you’re the owner, main worker, receptionist, accountant, and everything else. Plus, by doing so many jobs, you won’t have any time to dedicate towards growing your business. Instead, look at outsourcing some of the tasks. It doesn’t cost much, and it will allow you to function as if you were a much bigger business.
Keep Pushing Forward
Professionalism is all about doing your job well, but it’s also about moving forward. As a general rule, you should be looking for ways to improve your company. A business that is always looking for ways to improve will always look good in the eyes of customers.
Treat it Seriously
Finally, take it seriously! It doesn’t matter how large or small your company is. If you’re not taking it seriously, then no-one will. By treating your business as a legitimate, worthy business, you’ll have the mindset you need in order to reach your full potential in business.