Every business has problems that are unique to its industry. While there are a lot of similarities, you are going to find that the world that you work and operate in will have different issues and costs. A company that specialises in deliveries or warehouses is going to need to reduce workplace accidents with load trucks, while a retailer will need to focus on stock related concerns. That said, there is one thing that will unite most companies and that is marketing. So we are going to take a look at this process and how you can grow your brand.
Photo by rawpixel from Pixabay
We are going to look at two types of marketing, digital and offline. We start with the online world because of its relatively new success compared to its real world cousin. There are several factors to consider when it comes to digital marketing, but the plan here is to look at two aspects that you have more or less total control over.
Search engine optimisation (SEO) is the process of making your website have greater visibility in the organic results of search engines. The likes of Google and Bing have specific requirements for websites to meet in order to feature highly in search results – this is where SEO comes in. By using tools like keyword planners, you will be able to alter your website so that it is present on the front page of results related to your business. This is important because 90% of search engine users don’t look beyond page one.
- Social Media
There are billions of people using social media every day, and as a company looking to grow your brand, you should be trying to attract some of that interest. Now, it is ridiculous to suggest that you could get all of those eyes on your product, but with a careful social media marketing strategy you should be able to attract followers that are interested in the products or services you are selling.
Photo by ribkhan from Pixabay
Before the digital landscape arrived, advertisers spent decades perfecting the art of offline marketing. Advertising through newspapers and television to attract customers without having a guarantee of captive audience like social media these days. Here are two of the more popular offline methods that you should consider.
- Traditional Media
We have already referenced to the role newspapers, and that is a good place to start when it comes to traditional media. The truth of the matter is that print media may be in decline, but there are still significant numbers of readers on these publications. To benefit your business, you should find magazines that are aimed specifically at your target demographic and advertise through these channels.
- Event Planning
Events have become more and more popular in recent years following the success of conventions for comic books and movies. However, before they were even a drawing on a table there were major business conventions that attracted people just like you to sell their products. Your aim, much like with traditional media, should be to target the events that will have the most footfall from your demographic and get selling with your best products.