It does not matter what type of business you run, whether it is a small clothing boutique or a cafe, you need to have an online presence. It is surprising how many small business owners still undervalue the importance of making moves online in the current day and age. This is something you can no longer ignore. With that in mind, read on to discover a number of the different reasons why your small business needs to have a web presence.
Your customers expect it
There is only one place to begin, and this is with the fact that your customers expect you to have a web presence. This reason alone should be enough to convince you why a professional website and expert online marketing strategy are essential for all. Six out of 10 consumers have revealed that they expect brands to not only have an online presence but to provide online content about their business.
You will learn more about your business and your target market
An online presence enables you to discover what works and what does not work for your business. There are a number of different ways that you can do this. However, it all comes down to tracking your performance and using analytics to get to know your customers and their behaviour while they’re on your website. You can then use this to make informed decisions so that you can improve your business going forward.
You will feature on the Google result pages
Did you know that, according to Adweek, 81 per cent of consumers research a product online before buying it? This highlights the importance of an effective SEO campaign. This may help if you are looking for search engine consultants. They will be able to plot a strategy to ensure your website is more visible on Google.
Another reason why you need to have a good online presence today is that this builds trust between your business and the consumer. There are many different ways that you can use your website to create a stronger bond with your customers and to reassure them that you are the best business for them. Take inspiration from this Sacramento business journal and how they build trust with their readership. This not only includes displaying security badges, but it also includes showing reviews that you have received from other clients and including your contact information so that you are easy to get in touch with.
Your business will be available all of the time
By having a website, you never have to put the ‘closed for business’ sign up again. It does not matter whether it is 3 a.m. in the morning or 2 p.m. in the afternoon, your business will be accessible to customers all around the world.
Your competition is doing it
Last but not least, you are only going to get left behind the competition if you do not have a website. It is likely that all of the businesses you are competing with have an online presence, and so they are being put in front of the consumer more than you are.
So there you have it: six key reasons why your small business needs a web presence today! If you’re not making an impact online, now is the time to start.