When you want to advertise your business offline, you can end up relying on a lot of printed materials, which soon go to waste. Some can perhaps be recycled, but there are many types of paper that can’t be recycled. Promotional items such as those you give away at events can also create waste. One of the more sustainable ways to promote your business is to use reusable materials, which you can take out again and again. They can help to make your business more eco-friendly in some cases, and could help you to save money too. Take a look at some of these ideas for reusable promotional items.
Banners and Posters
Some posters might be made for temporary display, but others can be used again and again. Framing posters can make them last even longer so that you can use them in your business or while visiting other locations. Banners and signs are also excellent materials to have, particularly for advertising your business at different events. Perhaps you are visiting a trade show, going on a roadshow to promote your brand, or setting up a pop-up store. Being able to roll out a banner that clearly says who you are will help you get noticed.
Branded Vehicles and Equipment
If you’re looking for marketing materials that travel with you, branding company vehicles is the way to do it. You might have a company car, truck or other vehicles that you use to carry out work for the business. You can include the logo of your business on the sides of the vehicles that you use, as well as contact details. It’s also possible to promote your business using other people’s vehicles. Plenty of people are willing to have advertisements on their vehicles if it means that they get paid for it.
Attending trade show exhibitions is a smart way to promote your brand. If you want to attend as many shows as possible, it makes sense to have a creative display that you can use over and over. When you design a custom display with Infinity Exhibits, you can ensure you have a quality display that you’re proud to have at every event. It will present an eye-catching area that will get people’s attention when you need it. You can use your exhibition display multiple times for years, and it’s easy to pack it up and take it where you need it.
Signage and Branding on Your Premises
Another way to have some valuable marketing materials that have a long-term life is to use various signage and branding on your premises. If you own a store or coffeeshop, for example, you might have a sign above the door and an A-frame sign outside. You could also have branding on the windows, as well as various items that you can use for window displays. Decorations could be used to help promote your business too, including seasonal decorations.
Marketing materials don’t all need to be single-use or disposable. Many of them can be used multiple times in different situations.