If your business is on a budget, then you should know that it’s entirely possible for you to amp up your visibility. It doesn’t have to cost a small fortune either because sometimes it’s the smallest changes that have the biggest impact.
It costs five times more to acquire a new customer when compared to selling to one that has purchased from you before. If you want to capitalise on this then the best way for you to do that would be for you to invest in a customer reward program. This is a great alternative and it gives you the chance to actively promote your business too. If you want to keep your customers coming back time and time again, then try and give them discounts or even incentives instead of giving them gifts that come from other vendors.
Emails are very low cost, but at the same time they can give you a very high return on your investment. Email campaigns are very cheap to conduct, and you don’t need to have a lot of experience dealing with things like this then you have nothing to worry about. There are plenty of applications that you can use to help you to construct a perfect campaign and you would be surprised at how easy it is for you to really get the results you’re looking for.
Store displays are a fantastic way for you to increase your visibility. If you’re not quite sure how to take advantage of this then consider using female mannequins and advertise your best-selling wares if you are in the fashion business. If you sell fresh fruit and vegetables, then invest in some hampers and display your freshest ingredients of the day. This will lure your customers in, and it will also make it much easier for you to convert the sale.
Paid Local Search
The vast majority of people do research online before they make a purchase. They know what they want already, they are ultimately just looking for the right place to buy it. If you want to help yourself here, then you need to try and invest in local search. This will help you to show up at the top and it will also help you to beat your competition. PPC is fantastic too, as it can give you the edge without you having to worry about long-lasting commitments.
Social media really is a fantastic way for you to promote your website and you would be surprised at how easy it is for you to invest in it. Simply create a page, put up your logo and buy some advertisement credits. This is a great way for you to take things to that next level and it also gives you a very high level of visibility too. If you’re not quite sure how to use social media, then why not partner with a social media manager? They’ll be able to teach you everything you need to know.