When you decided to build a business, you chose to build it, knowing you would be serving customers every single day. Customers are the bread and butter of your business, and you need to put your customers first at every step of the lifecycle of your business.
The thing is, when you are in the day to day slam of business, it’s not always easy to keep your attention on the wants and needs of the folk you’re serving. It would help if you had a customer-focused strategy that involves data compliance with Scott Robert, and showing up and responding to customer complaints and worries. You need to have a good understanding that your customers come to you to solve their problem, and if you have noticed that your customer numbers have declined recently, you may not be putting them first anymore. So, let’s take a look at six clear signs your customers are coming second for you in the hope that you can change things.
- Your business must be profitable if it hopes to survive in the ocean of new companies out there, but that doesn’t mean you need to have tunnel vision on your profits. You need to think about where your earnings are coming from (i.e., your customers!) and you need to put their needs first. Maximise your revenue and promote your brand, but put the customer before those things. You can only grow with an increased customer base, but if they’re not first, that base will not grow.
- Those finer details you paid attention to when you first got your customers need to continue even when you have them on board. The little things – like offering your new customers things for less money but charging your original customers more? That can be aggravating! Keep them hooked in and engaged, and they’ll appreciate you.
- You don’t have to wait for the relationship between you and your customers to break before you work on it. You can easily have a great relationship with your customers when you consistently do better with your innovation choices.
- Customers are not always right, and if you treat them as such, they could act against their own interests. This is not the way to do business, and you should ensure that you are correcting your customers if you see they are incorrect, so that you can offer them the right – best – service possible.
- Customer information can be a challenge. You don’t need to keep on customers who are bad for your business, and you are not obliged to feel beaten by your customers if they are not doing well for your business. Learn to focus on the better customers, and you’ll find far more positivity that way!
- If you are hiding things from your customers, you will lose their trust. It’s not good business to be dishonest, but your customers need to learn to trust you, and you need to trust the truth. A small lie can cause trouble, and ownership of mistakes is always appreciated!