Back in the 1990s, information technology was nothing more than a webpage, dial up Internet and USB sticks. Fast forward two decades and the world of IT consists of the greatest technological advancements known to humankind. When running your business in the twenty first century, it is imperative that you have a sound grasp of your IT capabilities to help your business reach its potential. From social media to SEO and from cloud storage to customer relationship management systems, there is plenty to get your head around as the owner of a new startup. Take a look at these facets of IT that you need to fully understand for your company to thrive.
The dawn of Facebook has led to a revolution in the way millennials choose to communicate. Forget giving someone a call or even texting, young people are now choosing to connect online using WiFi capabilities. The explosion of a multitude of social media platforms means that it is easier than ever for businesses to communicate with their customers on a more personal and meaningful level. By writing relevant and readable content, you can engage a potential new customer base, advertise your products or services and direct traffic to your website. By doing this, you can then aim to convert hits to sales and therefore profits. Sign up to Facebook, Twitter and Instagram at the very least and start engaging.
Your IT assets and information needs to be organised and collated via a sound master data management system to ensure that your business runs like clockwork. With your assets and information connected effectively, you could use one central database to communicate with your staff and organise your data. It’s vital that you have IT systems in place that can aid your appointment scheduler, meetings organiser and calendar sharing. Making your business more efficient with a central organising system means you won’t get bogged down in data entry and repeating mundane tasks. Instead, you can enjoy devoting more of your time to implementing your business vision.
Don’t be seduced by the allure of the drag and drop website builder. Unless you are a decent coder and understand the nuances of website creation, a do it yourself builder, no matter how much money it will save you, will not match up to a professionally built website. WordPress is an excellent starting point, yet it still needs the skills of a professional to harness its potential. Experts can create a site with keywording and SEO firmly in mind. You want your website to be on the first page of the Google results page, full of meaningful content and targeted towards your niche market. Most companies will also continue to maintain your site, fix bugs and update when necessary. The skills that offsite experts have are well worth investing in.
The twenty first century has seen an emergence of more advanced information technology for the benefit of businesses. By encompassing these three facets of IT into your startup, you can be sure of future proofing your success.