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3 Reasons You Should Be Including Video in Your Marketing Strategy

3 Reasons You Should Be Including Video in Your Marketing Strategy

It’s the time of year when businesses are looking back on how their marketing efforts performed, and what they want to do differently in the coming quarter. Whether your business is big or small, or even if you’re a one-man (or woman!) operation, you should always have some kind of marketing strategy in place. 

Your biggest goal in marketing should always be how to connect more with your audience so you can become a trusted, well-known brand. Your brand should be a reflection of who you are, and be easily-recognizable. 

One of the best ways to boost your brand in the coming year is by using more video marketing. In 2020, 81% of businesses used it as a viable marketing tool, jumping up from the year before. If you haven’t yet jumped on board with video marketing, you could be missing out on taking your brand to the next level. 

So, why should you be using video in your marketing strategy next year? 


1. It Boosts Conversions

If your business has a product or service to sell, having a quality video on your website can increase conversions by up to 80%. People want to be able to see that good or service in action, and although written content and pictures are great, nothing gives the full picture of how something works like a video. 

When a customer knows what to expect from your product or service, they can feel more confident in purchasing it.  Using a video that breaks down those expectations can make a big difference in your sales. 

2. It Builds Trust

Remember, a brand is all about building trust. You want your business to feel “human” to your target audience. One of the best ways to do that is to give potential customers a glimpse inside who you are and what you do. 

You should be regularly posting videos that feature behind-the-scenes moments, Q&A sessions, or tutorials on how to use a product you sell. If you’re worried that you don’t have the skills to put together quality videos, hiring a Video Production Company will give your content a polished touch that can go a long way in making people understand your dedication to creating great videos. 

3. Video is Social 

Not only do search engine algorithms love video content (which can boost your page ranking), but videos are also very shareable. If you post videos to your social media pages, they are more likely to be shared by others than written content or pictures. Videos explain everything in a simple, convenient way, and people are much more willing to watch a video about something than read the exact same content. Because videos are often entertaining, people want to share them with friends and family. 

As any good marketing expert knows, word-of-mouth advertising can’t be beat. Having people share your videos simply by creating engaging content is a wonderful way to market yourself to larger audiences. 

If you haven’t considered video marketing in the past or you’ve been putting off making it a part of your strategy, consider it a priority in the upcoming year. Chances are, you’ll be surprised at just how much it can help your business to grow with just a bit of creativity. 

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