How to Effectively Market your Retail Store
If you want to market your retail store effectively then you have come to the right place. This guide will show you how you could take your sales to that next level, so you can make sure that you are always making the right decisions.
Be Where Your Customers Are
Great retail marketing isn’t really about the campaigns you run. It is about the platforms that you use as well. Even the greatest marketing tactics won’t be effective if you don’t know who your customers are, or where they are. Before you go ahead and ideate your new slogan or upcoming initiative, you need to take the time to look at where your customers are. Identify the tactics or channels that are bringing you traffic right now. Some of them may include in-store initiatives or retail displays. If you have a very bright and vibrant window then this is probably working in your favour quite a lot. If you don’t however then it could be worth trying to invest in one. Check out Luminati POS if you want to find out more about this.
Use Store Assets
Before you even look at using fancy marketing tactics, you need to focus on leveraging the assets you have right now. If you have a store which is up and running then you probably have a lot of resources that you can use in regards to your marketing efforts. This could include your merchandise or your fixtures. At the end of the day, the best way for you to attract and convert customers would be for you to wow them with what you have right now. Make sure that you are always stocking hot products and then come up with a display that makes them pop. If you are not sure how to do this then focus on your “lake front property”. This is essentially the part of your store that helps to make you the most profit. Displays in this area are hot, new and high margin. They are not your basic everyday items.
Your Store Window
Your store window will give you a lot of opportunities when it comes to attracting new customers. If you want to make the most out of your opportunities here, then start with your windows if you can. Keep changing things up and update your display once per month. If you are having a busy season or if it is during the holidays then you may want to update this every few weeks. Every store is different at the end of the day, and what works for one may not work for the other. The best design, or look will depend on your customers, so make sure you hone in on who it is you are targeting and then create a display specifically for them.
Leverage Social Media
When it comes to social media, there are three different platforms that you should be focusing on. They include Instagram, Facebook and Pinterest. These tend to be the most consumer-focused networks. Pinterest has a bit of an edge, purely because it is a platform that people use before they go ahead and buy something.
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