The Seal Of Approval For B2C When Going Green
Unless you’ve been sleeping under a rock for the past few years, you’ve probably noticed that the most valuable and vital direction for businesses right now is to go green. Admittedly, going green comes at a cost. Financially, it means you’ll have to invest in environmentally-friendly equipment and processes. But, when it comes to changing habits inside the workplace, it is another kettle of fish.
However, we don’t have a choice anymore. As a society, we need to slow down climate change. Making your company greener is, therefore, a strategic priority. There are, thankfully, a lot of tips to make it easier on your team. For instance, going paperless without any support to connect thoughts and work on long reports can prove impossible. However, if you provide your staff with convenient software tools and apps that can make digital work more intuitive and secure, the switch to a paperless office can get a lot smoother. Similarly, changing providers to work with people who have already deployed eco-friendly and sustainable solutions doesn’t have to affect your day-to-day work.
But, when it comes to your customers, going green can be a hard pill to swallow. Indeed, sustainable businesses make it hard for their customers. Their eco-friendly strategies can affect the audience.
How to replace everyday deliveries with weekly offers
Customers live in a world where they can get anything in a click. As a result, hyper-accessibility increases expectations. Indeed, customers are more likely to pay for delivery if the company can guarantee same-day or next-day deliveries. In other words, your audience hates waiting. However, if you choose to roll out sustainable strategies to your business deliveries, you can’t offer prime services to buyers. Instead, you might have to schedule weekly deliveries per location to minimise your carbon footprint. For small businesses, it’s the opportunity to get in touch with recruiting agencies such as A & S Recruitment to discuss your requirements in terms of professional logistics for sustainable deliveries schedule!
Additionally, you have to reach out to your audience to let them know about your schedules. It can be tricky to win impatient customers over; therefore, you should make sure you make it work for them. You can, for instance, add a freebie with their deliveries or make sure your team goes the extra mile to deliver on time every week.
Stay consistent in your approach
While British supermarkets are asking their shoppers to pay a small fee for their plastic bags, most chains continue to offer plastic-wrapped food and items. From a customer’s perspective, there’s a strong sense of injustice. Indeed, why should your customers have to be penalised while the shop carries on using plastic everywhere else? There are currently only a few plastic-free supermarkets in the UK , which can lead to frustrations for shoppers. Ultimately, as a business, you want to be consistent in your strategy. Customers don’t want to be punished in the name of sustainability if companies can bend the rules to suit their needs.
Winning your customers over can be hard work, even though most people want to make their lifestyles greener. Indeed, going green can affect the convenient features of your business. As a result, without proper communication and fair strategies, your company can struggle to get the green seal of approval from the customers.
