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The Power House That TikTok Is

The Power House That TikTok Is

TikTok, the app that rose to fame as a platform for sharing short videos of people lip-syncing and performing stunts, is now being recognized as a powerful business tool. TikTok has been credited with helping businesses in several ways, from increasing brand awareness to providing marketing strategies that wouldn’t have otherwise been possible. For small businesses especially, TikTok can be an incredibly valuable resource for getting their products and services in front of more people. 

Another advantage of TikTok is that even when things are not performing well for a business, there is a Plan B. A business can look to buy TikTok likes to give posts an extra boost.  We can then get that important post to do with a product or branding noticed. Just like an SEO marketing approach can be responsible for a business seeing its website in the top 3 of a search list.

Here are just a few key reasons why TikTok is so powerful for businesses.

Massive TikTok Following

First, TikTok has a massive user base, with over 800 million active monthly users worldwide. This gives businesses a large potential customer base to reach with their marketing messages. TikTok is also very popular with young people, which can be beneficial for businesses targeting this demographic.

This double effect of being able to target so many followers and the younger element, which is often missing from most other marketing or advertising campaigns, is something that puts TikTok right up there in terms of social media platforms that make a difference to businesses.

If businesses are going to go to the time and trouble of posting then they want to make sure that it is the most popular social media platform they are posting on. Then, ideally, ones accepting videos, as they tend to have the most impact when it comes to running a promotional campaign.

Unique Marketing Opportunities

Second, TikTok provides unique marketing opportunities that other platforms don’t. For example, businesses can create this short type of video that has the potential to successfully promote their products or services when posted to TikTok.

These videos can be creative and entertaining while still providing important information about the business. Additionally, businesses can use TikTok to run contests and giveaways, which can help increase interest in their products or services.

We can be more flexible with our business videos on TikTok because there is that fun element that many are expecting to be portrayed for their amusement. That is not to say that we can get away with being unprofessional, it just makes it easier to be more light-hearted in our approach, which adds to the engagement. Nobody wants to be bombarded with lots of facts in a dull video that has nothing else about it to interest the viewer. With TikTok, the videos are more likely to be watched to the end than on other platforms because of their engaging content as well as their shorter length.

Increased Brand Awareness

Finally, TikTok can help businesses increase brand awareness and reach new customers. The likelihood is that the TikTok style of video, due to it being short and exciting, will capture people’s attention. These videos can then be shared widely on TikTok and other social media platforms, which can help increase a business’s visibility and reach. You want the video in as many places as possible without the effort of having to do it. This is cost-effective marketing. The number of people you can reach on social media with relative ease is phenomenal and not to be underestimated.

TikTok is a powerful tool that can help businesses in several ways. From creating bespoke marketing opportunities to increasing brand awareness, TikTok can be a valuable asset for small businesses looking to grow their customer base.

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