The Best Ways to Win Over New Customers
Securing new customers and retaining the old ones is the most vital part of running a viable business. After all, without people buying your products or services you’ll quickly end up in the red and then eventually closing your doors. Having a great product or service unfortunately isn’t enough, with so many businesses out there you need to get the word out about your company and win people over. Let them know why they should shop with you specifically, rather than choose one of the many other similar businesses out there. Here are some of the ways to go about this.
Learn about your audience
The first step to winning over new customers is to understand who they are. Customer research is so important, you need to understand what their wants and needs are, what specifically they’re looking for and what problem they’re looking to solve by shopping with you. This way you can target your marketing and products to them directly. One thing that’s worth remembering is people aren’t’ necessarily buying products- they’re buying into a lifestyle. Take something as simple as a pair of sneakers for example. It’s not just about the sneakers, but what the promise of owning them is. Will it make them a faster runner, a more trendy mother, a more comfortable student? When you know who your target market is you can ensure that you’re selling them that specific dream that they’re seeking.
Use social media
Social media is a great way to reach out to potential customers and build relationships with them. Since so many people use social media it’s a quick and effective way to reach a lot of people. However, this should always be done properly- go about this wrong and you’ll make your company look spammy and annoy those you’re trying to reach. One important thing to remember is that social media is about connecting and building your brand, it’s not a place to sell. Have a shop that links to your products of course, but spamming products and links won’t get you your intended results. Instead, consider things like competitions and giveaways, encourage users to post reviews and photos of your products and answer questions and queries so others can see that you’re responsive.
Attend networking events
Networking events like trade shows and fairs are a great way to meet new people and promote your business. Get yourself a good presentation, a company like Hype Presentations can bring your ideas to life. Come up with fun and unique ways to get interested customers and clients to your stall, give away marketing merch and put some good thought behind your stand to get them best from your experience.
Provide valuable content
Providing valuable content can attract new customers. This can be things like a blog, a podcast or a free e-book. Consider what sorts of things your customers would find helpful, and what kind of media your target market most prefers to watch. You can showcase your expertise and knowledge, and everyone likes something for free so it’s an extra way you can win people over.
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