In the business world, the first impression is crucial, and as proof, 70% of the UK’s workforce believe this is vital. If your business establishment means everything to you, you will have no qualms about getting it right the first time. An excellent first impression is not only about protecting your business reputation. It includes improving your business delivery style. There are more reasons why it matters, and below are a few of them.
- Helps you outdo your competitors
Unlike decades ago, when businesses could take their time to structure their operations, that luxury is no longer there. Today’s entrepreneurial space is swarming with competitors who will stop at nothing to knock a business off the pedestal. Moreover, with the advancement in digital communication and technology in general, it’s easy for competitors to draw your clients and customers away from you. This is why a good first impression is vital to your business.
To get it right, get all your communication lines polished and professional. For example, your business’s social media accounts, websites, phone lines, etc., should have that distinguishing factor that keeps your target market drawn to you. In other words, everything you do should be targeted at keeping business opponents at bay. Don’t forget to also get yourself a prestigious serviced office to create a positive first impression.
- Displays openness
Creating a good first impression for your business is a mark of openness. Customers and clients like to feel connected to the companies they deal with. Furthermore, a majority love to build rapport with these businesses as a way to feel bonded to them. With the positivity you create through a good first impression, you would have opened up the company to different perspectives that benefit growth.
More so, when dealing with clients, the last thing you want to portray is coming across as though money is all you care about. That will quickly send you downhill, and you may not get a second chance to get it right. Additionally, be very hands-on in your customer service delivery. If you’re too busy to see to that, be sure that you hired the right fit for this role. Your customer service personnel can make or break your dream. As a tip, invest in their thorough training before they become the front-liners or the ‘face’ of the company.
- It shows reliability
According to business research, you have between 7 and 10 seconds to make an impression on a customer. With the short amount of time, you would think only little can be done. However, if you’ve ever given more meaning to the saying, ‘big things come in small packages,’ you will know that ten seconds is more than enough to create a positive impact. Indeed, the quality of what goes into those seven to ten seconds projects your business as a reliable entity.
Dependable business establishments can survive any market downturn, and this happens because of customer loyalty. Once your target market is impressed with you and your product or service, you can always rely on them to bring your company out of the doldrums. In other words, your clients and customers will remember the good first impression they had of you and continue to patronise your business.
That is how businesses continue to rise to the top even in the face of economic downturns. Indeed, a good first impression matters in business and not just in your personal life. If you haven’t given it much thought, it is better late than never.