A new business needs a brand to help differentiate it from others. You might have a product or service to sell, but it’s going to be difficult to stand out if you don’t have a unique brand that you can market it with. A name and a logo are a good start, but there’s a lot more you can do to ensure your brand has a strong personality. From your brand colours and tone of voice to your brand values and marketing campaigns, you can do a lot of things to make your brand unique. Here are some of the things that you could be doing to give your brand extra personality.
Make Unique Promo Materials
Digital advertising might be affordable and effective, but it doesn’t mean that more traditional ways of promoting your business are dead. In fact, you can make your brand stand out by refreshing some of these marketing methods and even connecting them to your online presence. You could start with using thefoilprintingco.com to add some beautiful metallic detailing to your promo materials. Maybe your flyers or business cards could double up as something else, whether it’s a quirky decoration or a bookmark. Do something to make your promo materials stand out and make them memorable.
Show That You Care
People are increasingly looking for brands that care about current issues. They want to see that the brands they buy from are truly committed to a good cause (or several good causes). By showing that you care about your community or an important issue, you can make your brand more than just a corporate entity. It’s important to have brand values and to follow through on the values that you espouse. You might connect your brand to a specific charity or nonprofit organisation, or even start your own initiative.
Show Off Your Team
Something else that your customers might want to see is the people behind your brand. They don’t just want to see a faceless business that only cares about profits. They want to see the people that make your business tick, whether it’s the people they might have direct contact with or those behind the scenes. Make your team more visible by showing them on your website and on your social media pages. You could let them have their say on certain things, take photos and video of them working, and even have them create content for your brand.
Tell Interesting Stories
Storytelling can be a great way to get your customers’ attention. When you tell stories about real people, it’s engaging and makes your brand seem more human. You can tell stories about many things, from how your business came to be to how you help your customers and what you’re doing to make a change. You can use different methods for interesting storytelling, from writing blog posts to creating videos and sending emails.
Give your brand extra personality by developing it beyond a surface image. Your customers want to see more from your brand.