Marketing your business is the only effective way to attract new customers and increase the lifecycle value of existing buyers. If you want to increase your profits and grow your business, you’re going to need to market your brand, your products or your services.
Of course, you’ll be vying for a bigger share of the market and coming up against still competition from other companies in your industry. To ensure you’re successful, you’ll need innovative and creative marketing ideas to deliver the best campaigns.
If you want to boost your online business, take a look at these top creative marketing ideas now…
Contests and competitions
Launching a unique contest or running big-prize competitions can be a great way to attract attention and increase engagement. The internet makes it easy for people to share content and enter competitions, so they’ll be minimal costs involved with this marketing tactic.
Give away a product of your choice, a free subscription or enhanced membership to winners and remember to share memorable entries with your social media followers.
Vary your content
Your content is going to have a major impact on your business performance, so it’s important to get it right. From your homepage and blog entries to your social media posts and PPC ads, it’s their content which will excite, engage and encourage users to act.
However, don’t get stuck in a rut of posting the same formulaic content. Instead, use a range of text, infographics, video and images to deliver original and insightful content to users.
Even if you’re an online-only business, there can be significant gains by marketing offline. Many online companies miss out on the benefits that offline marketing offers, which means you can really take advantage of this gap in the market.
Offline marketing needn’t be an expensive option either. If you want to use leaflets and flyers to increase local knowledge of your business, for example, you can pick up all the equipment you need at sites like 123Inkjets.com.au. Alternatively, use your surroundings to create eye-catching urban art, display large format posters or hire a billboard to showcase your brand.
Instead of targeting broad demographics, personalise your marketing content instead. By reaching out to individual users and responding to their needs, you can enhance campaign results. If this sounds like a lot of work, there’s no need to panic.
The latest marketing software enables easy personalisation, so businesses of all sizes can deliver highly personalised marketing content at regular intervals.
Automate your marketing
With so many different platforms, it can be difficult to manually execute every step of your marketing campaigns. To ensure you don’t miss out, automate your marketing. This will ensure you stay on top of your game and give you the best chance of enticing new customers to shop with you and persuading existing buyers to re-engage.
Successfully marketing your brand
Marketing isn’t a one-time activity. For the best results, you’ll want clear aims, consistent activity and measurable results. When you combine creativity and originality, your business will reap the benefits of innovative and effective marketing campaigns.