“The first thing you learn while blogging is that your audience is just a click away from leaving you” And that’s the truth about the online world!
People usually think that anyone who knows the alphabet can write online content. But is that so simple? The search engine is a pool of content, and everybody is trying to deliver the best to their audience.
Obviously not! Online blogging is referred to as a combination of art and science. You need to be creative enough to entertain your audience and use the technology with ease. It means that blogging is definitely all rainbows and lilies.
Not everyone can create a unique and best blog in the blogosphere. So, if you are thinking of being a blogger and want to know more about how to keep your audience engaged, here are some tips that might come in handy. Remember, the goal is to outsmart those million bloggers and use numerous strategies to become an online brand.
Let’s get started!
- Choose contemporary topics
Being a blogger, you need to stay updated with the latest trends. No matter what genre you choose to write about, this is something that will always remain the same. For example, suppose you want to write about the entertainment industry. Now, you need to stay updated on what’s going on in the industry. Which movie got the bad/good reviews, what was the latest scandal? You should be familiar with everything.
Your audience is always looking for something new, and as a blogger, you should be able to provide that information. So, now the question is, how can you stay updated all the time?
Well, that’s really not a big deal; you just need to read your competitors’ blogs. And nothing can surpass the information gained via news channels and portals. It will definitely help you to know about what’s going on in the world. Also, you’ll be able to deliver fresh content for your readers. Isn’t that what is expected of you? In fact, many bloggers write about upcoming events such as Valentine’s Day, April Fool’s Day, etc., to create a buzz amongst their audience.
- Use media to keep your audience entertained.
5 out of 10 people don’t like reading a pictureless book. Now, you might be thinking that why all of a sudden I am talking about pictures and books. Right? Well, I am focussing on a point that you need to add some entertaining elements in your blog. Now, what are those elements that can add an entertaining value to your write-up? Don’t worry! Here are some of them that you can use.
GIFs: Many bloggers have started adding funny and interesting Gifs in their blogs to enhance the readability score. These interactive images grab the attention of the readers with their humorous appeal. And let’s not forget that they compliment your online write-ups. Just remember one thing that they should be relevant to your blog post. The idea is to speak through the visuals.
Now the question is where can you find these Gifs for your online posts. Numerous websites provide these Gifs. The good news is that if you aren’t able to find the one you need, you can always create it.
Yes, you read that right, you can easily convert a YouTube video into a GIF with some simple steps mentioned in setapp.com/how-to/youtube-to-gif; you can click on it and invent the Gifs of your own. It will help you to tap into your creative self.
Images: Every blogger out there is familiar with the fact that images elevate your blog’s appeal. It creates an overall engagement for your audience. And let’s not forget it contributes to making your content unique amongst others. And with approximately 76.5 billion blogs in the market, you need the USP of your own. You can choose the images related to your text and add them to your blog.
- Focus on the flow of the content according to your target audience.
Now that you know what you are going to write about, you need to know how you will write. Yes, I am talking about the flow and tone of the content you’ll deliver to your audience. One thing you need to know about is that every niche requires a different type of writing techniques. And it should be determined according to your target audience. Remember, you need to write about the information they are looking for.
For instance, suppose you are a fashion blogger and are targeting teenage girls through your blog. Your topic of the blog is “What to wear this Valentine’s Day?” Now, this is something that every other blogger is writing about, then how can you make your blog stand out amongst the others?
The answer to this question is that you need to learn how to build a conversation with your audience. Obviously, those teenage girls won’t be interested in reading a boring article about clothes. So, it would be best if you talked to them like you are their best friend. And that’s the one thing that will keep them hooked to your articles and will definitely come back for more.
A piece of advice
Imagine this, you wrote a kick-ass blog, and it got a considerate amount of traffic. But would you want to be a “one-time hit”? So, it would help if you kept circulating your traffic by posting regularly on the blog sites. It will definitely help you to retain your audience and maintain their loyalty. Plus, make sure you reach out to them for suggestions and consider their feedback for the betterment of your blog.
Starting a blog is definitely not a piece of cake. It would help if you had strong research skills and the ability to put your thoughts into words. Also, you would want to focus on the marketing of the blog to reach out to more and more people.
Make sure that your write-up is optimized according to the SEO guidelines. It should have appropriate keywords, tags, meta tags, and everything else to rank on the search engine.
If you think you can provide creative, unique, regular, and entertaining content to your readers, then starting a blog is the best decision you ever made!