When you come to start your own little empire from home, it can be the most exciting and simultaneously scary thing you have ever done in your life. Running a small business from home can be a big challenge and there will be a lot of hurdles you have to cross in order to find success. This can include product manufacturing, marketing, sales, shipping and all of the things inbetween, and it will be a lot of work.
However one of the biggest things you can do right now is to build a high quality website to showcase your brand and your products or services with people all over the world. A website for your company can be a handy tool, and today we are going to take a look at why.
1. More Exposure
The first reason why you need a company website for your brand is the fact that you will gain a lot more exposure in the world. When you advertise normally with emails and flyers and such, they can be useful to a point, but people still may want to find out more about you before they commit to giving you their business. This is why a link to your website can be helpful because it will allow people to come and take a look at who you are in more depth before they make a decision.
2. Save Money on Printing
The old ways of marketing die hard and most of us still receive a lot of menus, offer booklets and leaflets through our doors each month. However as a business the cost of printing and distributing these flyers can sometimes outweigh its effectiveness, and this is why a website could be a good alternative. Running a website with all of the essential details about your business on it can be a helpful way to save money on leaflets and you can have people subscribe to your website to receive regular updates with offers and promotions.
3. New Customers
It is easy for you to get stuck in a rut as a small business and struggle to go beyond that small pool of people you have in your reach. However when you have a website for your company it makes it easier for your existing customers to refer you to family and friends by directing them to your website. A click of a button could earn you many more followers so this is definitely something to consider more carefully.
4. It’s Easy
Back when the internet was fresh it may have been a little too hard for people to create a website for their business, but these days technology has cow so far and making a website is easier than ever. All you need is to make an account with a platform such as WordPress and they will guide you through the whole process, even giving you themes to work with to make it easier to handle. After this it is simple to update the website and it can be a skill which comes in handy later.
5. Improve Productivity
One of the things which can be a real help when having a website like this for your company is the fact that it will provide information 24/7. When you have a website you won’t need to spend time every day explaining what you do to people because they will be able to simply look on your website themselves. This will save a lot of time in your work day and make life much easier for you.
6. Share your story
Every business has a unique background and it is important to remember that people like to connect with other real people, and this is why you can find success by sharing your story online. It could be as simple as how you came up with the idea for the business or you could even talk about your family or your pets and give regular updates to your followers. Being a real, living person can be a good marketing tactic and your website gives you the ideal platform to do this.
7. Local reach
Whether you are online or in a shop in your local area, it can always be handy to have a helping hand when you are want to reach new people. A website with your address and details on can be a handy thing because when people search the local area on google, your location will come up and your website will be shown. This will make people aware of who you are and where you are based.