While many of us focus on improving our diets and becoming more active when a new year arrives, business owners will often make it their mission to grow their client base and increase profits. If your resolution is to boost customer numbers, here are some strategies to try in the months ahead.
Figure out what’s going wrong
If your business is established, and you’ve been struggling to achieve objectives and hit targets, the first thing to do is try and figure out what is going wrong. Analyse data and monitor your progress. Ask for feedback and take the time to read customer comments and reviews. Are you getting a lot of traffic, but failing to convert on a regular basis? Are customers impressed with the product, but less enthusiastic about the service they received? Are your social media posts failing to attract the attention you crave? Evaluate the information in front of you, take a good look at what your competitors are doing, and take criticism, as well as positive comments on board. Once you’re aware of potential spanners in the works, you can focus on addressing them and making improvements.
Revamp your marketing strategy
Marketing can play such an influential role in promoting your brand and ensuring customers know who you are and what you’re offering. The trouble is that getting marketing campaigns right can be challenging. If your strategy isn’t delivering, don’t be afraid to make changes. Concentrate on your ideal customer, vary your content to turn heads and get people interested, and make sure you underline the benefits you offer to clients. The marketing materials you produce and share should outline what kinds of products and services you’re selling, but they should also provide information about the advantages of choosing your business over others. Think about ways to stand out from the crowd and make the message clear. You can do this by using engaging content like infographics, images and a corporate animated explainer video. Before you launch any campaigns, always ensure that the content and approach is relevant to the target market and your brand. It’s vital to conduct research and to use platforms like social media and email marketing to get to know your customers beforehand.
Many business owners go all-out to impress new clients, but this often comes at a price. Retaining customers is key, not only for your balance sheets, but also for your reputation. If you have a loyal client base, there is a good chance that your customers will speak highly of your business, endorse your brand and encourage others to get involved. Boosting retention can go a long way to increasing client numbers and ensuring both new and existing customers have a positive perception of your brand. Don’t overlook the customers you already have, and take steps to keep them on board.
If you’re looking to grow your business in 2020, it’s a good idea to take stock of where you are and to focus on specific objectives and targets. Analyse your performance to highlight potential shortfalls, revamp your marketing strategy to appeal to the target market and don’t lose sight of the importance of loyal customers.